How to grow your Twitter audience on autopilot
You hear it quite often that running your social media on autopilot is bad. And I cannot agree more, it is. But many small businesses do not have resources (budget, time, people) to spare on content marketing all the time. If this sounds familiar then this is the article for you.
A couple of months ago our Twitter account had around 800 followers. I was busy working on new functionality for the product and could not spare much time on content creation and promotion online. I also did not have budget to hire somebody to help me out. So I started using following three tools and less than a minute a day after the initial setup to keep it going and growing. Today we have over 3k followers.
So let's get to it.
Create your Twitter Message List
This is the first and the most time consuming step. But you do it once and revisit once a month or so.
You need to create a list of tweets that will be posted to your feed in a loop. Which means your feed will be always alive and plus you will be constantly promoting your product.
I used Bludged.com to create my Twitter Message List. There are several alternatives out there, but for starters this is our own product and another good reason to use it - it is free and you can hook up as many accounts as you want. Here is an article with step by step guide on how to set up looping tweets.
You can play with your publishing frequency and times to configure the best schedule. In my case I tweet once an hour. In order to get your Twitter Message List perform as expected I would suggest to have at least twice more tweets in the list than number of times you tweet daily. For example, if you plan on posting once an hour it'll make 24 tweets a day. In this case add at least 50 tweets to your Twitter Message List.
Engage with new relevant accounts
Another very important thing is to keep engaging with other people and ideally with those who are relevant to your business.
I came across this awesome tool - Twiends.com. It is easy to set up, you only have to log in with your Twitter account, specify your interests and you are ready. Then you'll be getting suggestions to engage with certain accounts and once you start following you will notice that your followers count starts raising.
Keep your account clean
It does not look very good when you follow 5000 people and only 15 follow you back. So it is a good idea to clean up your account from time to time in order to unfollow those who either did not follow you back or stopped following.
There is a great tool for that - Crowdfireapp. They offer lots of cool features, such as recent followers, non followers, recent unfollowers, auto replies and much more. I only use "recent unfollowers" and "non followers" in order to clean up my account.
So follow these three simple steps:
- Set up your Twitter Message List (one hour once a month
- Engage with relative accounts (daily, 20 seconds)
- Clean up you account (daily, 20 seconds)
It is not the best content marketing strategy, but it is a better than nothing. And imagine what you can achieve if you spend some time working on your content when you can get that far with only using 40 seconds of your time daily!