Why automate Twitter
The very first thing I wanted to cover in this post is why would you want to automate your Twitter account? The answer is simple, with automation you can work more efficiently and effectively.
What do we mean by automation? Generally when people talk about social media marketing automation they talk about publishing schedule and generating some interaction dynamically. It could be engagement with users or generating content.
In this post we will discuss how to automate you Twitter posting activities - creating Twitter schedule and loop your tweets.
Why looping tweets
Twitter differs from other social networks in a way that content users receive has very short life time. Don't take me wrong, your tweets are still there. But chances that people would see, read and engage with them are very slim the older they get. This is one of the main reasons why you should tweet your content multiple times. This way you increase your chances of engagement.
There are lots of resources out there with suggestions for the best time to tweet. But in reality, unless your business targets a geographically specific region, it is not that simple. In the world of online business your customers are everywhere. And having your Twitter scheduler set for a particular time zone might not be the best choice. My advice is try and adjust. Tweet regularly and check your engagement. After some time you would be able to figure out what are the best times for you to tweet.
How to automate and loop your tweets
Alright, so let's get started! There are several tools out there that can help you with Twitter marketing automation. I would definitely recommend checking out this awesome article by Social Media Examiner "How to Automate Your Tweets: 3 Useful Twitter Apps".
Without any further delays let me introduce you to Bludged.com! With this tool you can link as many Twitter and Facebook accounts as you want. And you can schedule as many posts and tweets as you want. Another cool feature of Bludged.com and the one we are going to talk about in more details is Twitter Message Lists.
When you schedule a tweet in Bludged.com you have an option to add it to one or more lists. Each list is configured with it's own targeting Twitter account and scheduler. So you can send the same tweet to multiple lists and post to different accounts at different times.
You can also configure your list to be active up to a certain date. Let's say you are running a Christmas marketing campaign promoting some products for a limited time only. Just set your list to be active till Christmas and it will automatically switch off after. This way you can be sure that there will be no tweets send after Christmas since your special offer is over then. Pretty handy eh?
Step #1 - Create scheduler
- Once logged in, navigate to Schedulers menu (on the left side).
- Click "Add New Scheduler" button. Specify scheduler name, time zone, select days you want this scheduler to be active on and time slots. Same time slots will be applied to every selected day of the week.
- Click "Save Changes" button. Yes it is that simple.
Now, what if you want to post at different times during weekdays and weekend? You would need to create two schedulers, one for weekdays, another one for weekends, specify those times you want to post at. Problem solved 🙂
Step #2 - Link Twitter account and create Twitter Message List
- To link your Twitter account navigate to "Linked Feeds" menu item.
- Click "Link Twitter Feed" button. If you are already logged into your Twitter account it would be picked up automatically. If not, then you would have to log in first before you can authorize Bludged.com application to post on your behalf.
If you need to link multiple Twitter accounts, after first one is linked, log out from your Twitter account (not Bludged.com system), and perform previous two steps again.
Step #3 - Add tweets to the list
To add tweets to your list there are two options:
- Create a stand alone tweet and also add it to a list(s)
- Or create a tweet within the list (this way this tweet will be used only within this list and cannot be added to other lists)
To create a stand alone tweet:
- Navigate to Posts menu
- Click "Create Tweet" button.
- Select Twitter account you want this tweet to be published to. Enter your tweet message, add image if necessary, specify when you want this tweet to be published (date, time, and time zone). And you can also select list(s) you want this tweet to be a part of.
- Click "Save" button
To add new tweet to a particular list:
- Navigate to Twitter Lists menu
- Click on "View List Tweets" button (a small button on the right side with an eye icon)
- Click "Add new Tweet" button and add your message, add image if necessary.
- Click "Save" button.
We recommend to have at least two and a half time more tweets in your list than number of time slots selected for each day. For example: if you have your scheduler configured to post Monday to Friday every half an hour between 8 AM and 8 PM that would be 24 posts a day. Then multiple 24 by 2.5 and you will get 60. This is a minimum number of tweets we would recommend to have in your list before you activate it. Why? Because Twitter treats tweets as duplicate if they have identical text and posted frequently. Nobody knows what is the exact frequency you can post the same tweet. Beside Twitter guys. But based on my testing if you have a couple of days and several tweets in between it should not be a problem.
Step #4 - Sit back and relax
Now when you have enough tweets scheduled it is time to activate the list. Grab a beer, sit back and relax. Have one for me as well!