So you are getting closer to 5000 mark, congrats! This is really awesome! But it might be a bit tricky to pass it when Twitter does not allow you to follow more than 5000 accounts if you have less than 5k followers.
With following 4 rules you can easily get over 5k followers milestone and just build up your Twitter audience does not matter how popular your account is:
- Follow and engage with relevant accounts on daily basis
- Unfollow ignoring users
- Respond to direct messages and be careful with auto DMs
- Tweet often
Follow and engage with relevant accounts on daily basis
Why is it important to engage with other users? Twitter is an overcrowded network, with lots of very popular accounts everybody is following and listening to. If you do not make a move yourself, it is less likely you will get noticed. Imagine a party you attend where you do not know anybody. Unless you are already a very popular person or you know the host and he/she would introduce you to the rest it is most likely you would be standing somewhere in the corner just watching the party go by. Unless you express initiative, come up to people and introduce yourself. If you do, you might leave the party with quite a few new friends!
Same thing with social networks. You have to engage. And when you grow your account you have to do it often.
But whom should you engage with? Where can you find those accounts? This is easy. Find an influencer in your niche, a very popular account that is relevant to your business or interest. And simply go through their list of followers. But do not blindly follow all the followers. This would only grow the number of users you follow with very low conversion (number of people following you back). To increase your chances of being followed back you have to express your interest in that person. To begin with, be genuine (well up to a point). Check each account be fore you engage, check the following/followers ratio. If the account is followed by 100k people but follows only 23, chances are you not going to get followed back. It is not necessarily a bad thing, but we will get back to it later.
To increase your chances of being followed back you have to express your interest in that person. To begin with, be genuine (well up to a point). Check each account be fore you engage, check the following/followers ratio. If the account is followed by 100k people but follows only 23, chances are you not going to get followed back. It is not necessarily a bad thing, but we will get back to it later.
- Check each account be fore you engage, check the following/followers ratio. If the account is followed by 100k people but follows only 23, chances are you not going to get followed back. It is not necessarily a bad thing, but we will get back to it later.
- Check how active the account is, how many tweets were posted. When was the last tweet?
- What is he/she tweeting about? Many people follow lots of random accounts. Many people tweet some really weird stuff. Before you engage, make sure that content posted by the user is in similar interests area as yours. Let's say if you starting an icecream business in New York it is less likely people constantly tweeting about oil industry in Siberia would be very much interested.
To figure out if the account is relevant takes about a second. If you see that it could be a good match, engage, like several tweets, if you find something really interesting don't be shy and retweet. After that follow that user. This way of engagement increases your chances of conversion from 1.5% to 32%, we did our testing 🙂
Before we wrap up this topic, I just wanted to mention that following popular accounts in your business niche even if you know they will not follow you back is not bad at all! One of the very good reasons why to follow them is that you might be spotted by similar guys like yourself going through the followers of that very account. So don't follow people just to be followed back!
Unfollow ignoring users
It may sound harsh, but in order to get over 5000 followers milestone, you need to clean up your account frequently. Otherwise, you would reach your limits of the number of users you follow and you would not be able to engage with anybody else. If you are not engaging then you are not growing.
My strategy here is to dedicate one day a week to detox. For six days you engage with other users, follow them, and then one day you just go through your list of users you follow and unfollow those who did not follow you back. Some people unfollow you as well due to their own reasons. So unless they provide some great unique content you are interested in, there is no need to keep them.
There is another very good reason why you need to keep your account clean. Your image! Yes, it sounds stupid, but in reality people do look at the number of users you follow and how many follow you back. If you follow 4900 users and have only 20 followers your chances are very slim. People would think that your content is not worth their time. It is more likely to be followed when you have 10 followers and you follow 10 people, rather than you have 100 followers and you follow 5000 people. If your numbers are low it only means you are only starting your journey, and many people are happy to help. When your ratio is huge, then you are treated as a spammer.
Respond to direct messages and be careful with auto DMs
If you receive a direct message, take your time and answer it. It is great to start a conversation and get to know each other better. This way you can build a relationship and increase trust in your business.
Quite often you would receive an auto DM from the accounts you followed. I personally don't like those, but I still advise on responding to those messages, unless they are strict sales or spam message, like "Buy my new book on Amazon" or "Follow me on Instagram".
If you decided to use auto direct messages, it is absolutely fine, but just make sure you are being polite and at least introduce yourself. Don't write extremely long messages, those are less likely to be read. People don't have time these days, and they just met you. So no need to be boring right away 🙂
Another thing to watch out for is dummy algorithms in auto DMs. Some tools don't check if the message was sent to you already and can send the same message again and again. Receiving an auto DM is not the best thing, but getting the same message several times is so BAD. That can damage your account credibility.
Automation is great, but human interaction is better. So if you can avoid using auto DMs, do it!
Remember when we talked about following relevant accounts, one of the checks was to see how active the account is? Well, same goes for you. If you do not tweet, but only engage, you are going to struggle. Imaging the same party where you know nobody. If you come up to a group of people and only introduce yourself (which is better than nothing) and then stay silently listening to others, how likely do you think people would remember you? Well, they might if you look extraordinary. But most likely people remember those who told great stories, did something cool, was entertaining.
Same on Twitter. You have to deliver great content. Your tweets need to stand out with great media used, right hashtags etc..
But what if you don't have much to share now? The content you share does not have to be yours. You can share great blog posts you read, some tools you use, other tweets you liked! It could be time-consuming, I know. I recommend having a stream of tweets going in the loop as your background activity. This way when you don't have anything to share, or just taking some time off you account remains active. It is also useful if you want to deliver your content to your audience since with looping tweets you increase your chances of engagement because your tweet is getting seen by more people throughout the looping cycle. And of course, I would recommend you to use Bludged.com for looping tweets. It is easy to use, it is free to use, and it is our product and this is how good I am at selling it 🙂 If you fancy giving it a try there is a post explaining how to set up looping tweets.
We told you before how to get 1000 followers a month with only 40 seconds a day. We also offer automation services for Twitter and Facebook. There are lots of great tools out there, some free, some you have to pay for. If you use them, use them wisely. Stay human! Let's interact, let's chat, let's share!
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